Top Four Ways Foodservice Brands Are Innovating in 2023


In the ever-evolving landscape of the foodservice industry, innovation is the key to staying ahead of the competition and meeting the changing demands of consumers. As we navigate through 2023, foodservice brands are pushing boundaries and embracing new technologies and strategies to enhance customer experiences, improve operational efficiency, and drive growth. In this article, we will explore the top four ways foodservice brands are innovating in 2023.

Embracing Sustainability and Eco-Friendly Practices:

Sustainability has become a significant focus for foodservice brands as consumers increasingly prioritize environmentally conscious choices. In 2023, forward-thinking brands are adopting eco-friendly practices throughout their operations. This includes reducing food waste through better inventory management and donation programs, implementing composting and recycling initiatives, and sourcing sustainable ingredients from local suppliers. Additionally, some brands are exploring alternative packaging solutions, such as biodegradable or compostable materials, to minimize their environmental footprint. By embracing sustainability, these brands not only contribute to a healthier planet but also attract eco-conscious consumers who appreciate their commitment to responsible practices.

Incorporating Technology for Enhanced Convenience:

In an era driven by digital advancements, foodservice brands are leveraging technology to enhance convenience for their customers. Online ordering platforms and mobile apps have become standard, allowing customers to easily browse menus, place orders, and even make payments from the comfort of their own devices. Additionally, brands are embracing delivery and pickup services, partnering with third-party providers or developing their own last-mile delivery solutions. The integration of self-ordering kiosks and tabletop tablets for in-store dining is also gaining momentum, empowering customers to customize their orders and minimize wait times. By embracing technology, foodservice brands are creating seamless and efficient experiences that cater to the evolving needs and preferences of today’s consumers.

Personalization and Customization:

Foodservice brands are recognizing the value of personalization and customization in fostering customer loyalty and satisfaction. In 2023, innovative brands are offering more options for customers to tailor their meals to their specific preferences. This includes build-your-own options, where customers can choose ingredients, toppings, and condiments, creating a unique dining experience. Brands are also investing in data-driven technologies to gather insights on customer preferences and behaviors, enabling them to offer personalized recommendations and targeted promotions. By providing customized experiences, foodservice brands can forge deeper connections with their customers, leading to increased loyalty and repeat business.

Expanding Plant-Based and Alternative Protein Offerings:

The rise of plant-based diets and the growing demand for alternative protein sources have prompted foodservice brands to expand their offerings in this area. In 2023, innovative brands are introducing more plant-based and vegetarian menu items to cater to the increasing number of customers seeking meat-free options. This includes plant-based burgers, sausages, and other meat substitutes that closely mimic the taste and texture of traditional animal-based products. Additionally, brands are incorporating alternative protein sources like tofu, tempeh, and seitan into their menus to provide diverse and appealing choices for those looking to reduce their meat consumption. By embracing plant-based and alternative protein offerings, foodservice brands demonstrate their commitment to accommodating a wide range of dietary preferences and capitalizing on the growing popularity of flexitarian and vegan lifestyles.


As we progress through 2023, foodservice brands are embracing innovation to meet the evolving demands of consumers and stay ahead in a competitive market. By incorporating sustainability practices, leveraging technology for convenience, offering personalization and customization, and expanding plant-based and alternative protein options, these brands are creating memorable experiences, building customer loyalty, and driving growth. The foodservice industry will continue to witness exciting advancements as brands adapt to emerging trends and strive to deliver exceptional dining experiences in the years